In a society that's obsessed with quick fixes and fad diets, we're here to tell you the truth about sustainable weight loss and health management. Low carb diets may promise quick results, but they come with health risks and the potential for an early demise. And the idea of "moderation" when it comes to food doesn't work for everyone, as it can easily lead to overindulgence.
The wellness and weight loss industry is booming, especially as our population ages and gains weight. But Joyce and I aren't in this for politics or empty promises. Our priority is helping you achieve real, lasting results. We're not here to police your choices – we're here to empower you with the information you need to make informed decisions.
Unfortunately, not everything recommended by organizations like the USDA or American Diabetic Association is based on solid evidence. These recommendations often cater to what people want to hear rather than what the weight of the evidence actually suggests. It's time for a more honest approach.
A plant-based diet is more likely to produce good health and to reduce sharply the risk of heart problems, cancer, diabetes, osteoporosis, gallstones, and kidney disease. T.Colin Campbell
Let's start with some good news: you don't have to starve yourself to lose weight. Restricting food volume is unnecessary for the majority of people. The key is to focus on the right types of food, not deprivation. A rational dietary approach means you can enjoy plenty of food – as long as it's the right kind.
And here's another pleasant truth: you don't need to be a gym fanatic to lose weight. While exercise is important for overall health, it's not the be-all and end-all of weight loss. The kitchen, not the gym, plays a bigger role in shedding those extra pounds.
Now, let's address the hard truths. The biggest challenge in achieving weight loss and improved health is changing your habits – and not just a little bit, but radically. Breaking free from the hold that food addiction has on us is no easy task. However, you're not alone in this struggle. Almost everyone around you, from your coworkers to your doctor, is also grappling with food addiction without even realizing it.
Changing the norm is difficult, especially when it comes to food. But with conscious effort and support, you can overcome the addiction to the rich Western diet that plagues our society. It won't be easy, and not everyone will understand or support you, but it's a journey towards better health that's worth taking.
Some people think plant-based diet, whole foods diet is extreme. Half a million people a year will have their chests opened up and a vein taken from their leg and sewn onto their coronary artery. Some people would call that extreme. Caldwell Esselstyn
In a country where being overweight and plagued with health problems is the norm, we believe it's time to confront the truth. The Standard American Diet (SAD) leads to chronic disease and astronomical healthcare costs. We're here to expose the cultural promotion of unhealthy foods and help you break free from the addiction that's affecting us all.
So, are you ready to embrace the truth and make a change? The choice is yours. And remember, with a whole food plant-based approach, you can lose weight and keep it off for good. Let us guide you towards a healthier, happier life. Start be reading out Quick Start Guide.
What are your weight loss struggles?
I find carb restrictive diets to be self limiting
I suffer from too many fad diets
I yoyo diet - only to gain the weight back and sometime more
There is too much conflicting information regarding diets
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